Sage’s Cookie Co is a small business focused on home baked and hand decorated cookies for every occasion. My goal for this rebrand was to create a design that would reflect the high quality and attention to detail that the business is known for. I started by creating a new logo that incorporated a playful and whimsical font with a cheerful and warm color palette. The result is a simple, yet distinctive brand id that this business can use to excite current customers and attract new business to Sage’s Cookie Co.